Product Marketing Services
“At its best Product Marketing is the glue between Customers, Sales and Product Development…in that order”
Every organisation uses Product Marketing in one form or another, from the smallest start up to the largest vendors. Even when there is no-one with the job title assigned, someone is deciding how to communicate the benefits of a technology, product or solution. Only with a coordinated approach can you ensure messages are consistent and effective.There are discrete stages in Product Marketing that should influence every stage of the development and sales process. At its most effective it bridges the gap between Development, Sales and the Customer and generates relevant solutions with obvious business benefits that are easy to communicate and sell.
Too frequently Product Marketing’s role is misunderstood and the ‘develop the solution’ phase happens in isolation with planning and launch processes treated as an afterthought with the result of poor sales with little understanding of the poor performance.
At ProofPoint we have experience of large vendors with overlapping portfolios and global markets as well as focused start ups with innovative products and solutions. We can assist by providing expertise in all elements of Product Marketing working with your Development, Sales and Marketing teams. We can help at every stage from:
- Understanding markets
- Generating the Product Strategy
- Creating Product Positioning & Collateral
- Developing and presenting Sales training
- Managing or assisting product launches
Contact us to talk about how we can make your communication more effective and impactful.